A unique division of the Reliance group, Reliance Urban Land specialises solely in the sale of large land sites across Victoria, delivering a real estate experience with a difference. Independently branching out in 2017, the team at Urban Land have been using their in-depth market knowledge and expertise in favour of their clients, achieving an astounding reputation of producing outstanding results.

The team at Reliance Urban Land are led by industry specialists; experienced sales professional and branch manager, Rakesh Neotane, who is closely supported by Reliance group CEO and Urban Land Director, Sunil Kumar. The combined expertise of Rakesh and Sunil allow them to guide and motivate their dedicated team to build their capabilities through instilling the values of prioritising clients, using innovative approaches to marketing and campaigns, and providing communication that is transparent, acting with honesty and integrity.

Our agents possess a passion for land acquisition that plays a significant role in assisting our clients in securing quality land and growth areas. Rakesh and the team at Reliance Urban Land have a second-to-none understanding of development and agricultural land, particularly the workings of Urban Growth Zoning (UGZ), Precinct Structure Plans (PSPs), Green Wedge Zone (GWZ), englobo, infill land and their particular and peculiar uses. However they also work with generous residential land blocks, providing homes and dream lifestyles to families from near and far.

We are more than just your urban land specialists, our team at Reliance Urban Land is committed to giving you the best quality service to fit your needs. Our clients know that their best interests are at the forefront of our actions, ensuring that they feel very comfortable knowing we are with them along the journey at what can sometimes be a stressful experience.

Our international client-base, knowledge, research and active involvement with industry groups such as UDIA (Urban Development Institute) ensures that we are always up to date with government planning policies, industry practices and more importantly, recent land sale values and who is buying. Moreover, the Reliance Urban Land team maintain an intimate knowledge of industry and marketing trends, and with access to a contact database with extended reach of the entire Reliance network, identifying and engaging the most relevant buyers is one of our core strengths.

The presence of Reliance Urban Land is known throughout the outskirts of the West and North of Melbourne, as well as throughout wider Victoria, with two office our_locations in Epping and Point Cook. Suburbs that our team service include but are not limited to Rockbank, Lara, Little River, Mount Macedon, Woodstock, Parwan, Wollert and Balliang.

Reliance Urban Land is committed to forging strong bonds with our local community and councils. We provide support via sponsorship and fundraising assistance to local schools, sporting groups and associated community groups through partnering with the philanthropic arm of our business – the Reliance Foundation. The passion we have for the real estate industry is matched by the passion we have for wanting to give back to our local and nationwide community, which is why we try to get as involved as we can.

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